Online > Offline
Customers no longer separate online and offline interactions. They discover, compare, and buy through digital touchpoints constantly — whether it’s your website, social platforms, or direct messaging. If your business isn’t present where your customers are, you’re losing ground to those who are.
Digital touch points aren’t optional anymore — they are the new storefront, open 24/7. The question isn’t whether you need them, but how quickly you can put them to work.